Porsche Panamera, Visual Language

PORSCHE PANAMERA

A perfect interplay of speed and elegance, of dynamics and relaxation, of power and precision.

Visual concept

Right at the beginning of the event we focus in the intro on the "Thrilling contradictions" of the Porsche Panamera and offer the audience a thrilling interplay of unrestrained power and elegant lightness without ever showing the car. We transport the Panamera's rapid adaptability from a real sports car to a luxurious vehicle of the upper class into a clear, moving and visual language and experience what no one else in the world can experience with any other car.

Graphics in physical space.

Storyline

One moment we can still feel the speed and vibration of the vehicle on the racetrack and the next moment we move easily and elegantly through the urban canyons of a large city, only to experience the energy of the Panamera again shortly afterwards by means of air currents within a wind tunnel. It is not so much a battle of two maxims, but rather a perfect interplay of speed and elegance, of dynamics and relaxation, of power and precision.

We symbolise all these spaces and scenarios with dynamic lines and surfaces, creating a unique environment. By forming several lines, a race track could be created with a view from above and in the next moment the same lines are transformed by rotation and scaling to a skyline which we view from below. With the help of the graphic reduction and the surprising and exciting transitions without any cut create a uniform appearance and strong, emotional moments.

Credits

Direction: Florian Stumpe, Visual Concept and Design: Florian Stumpe, Agency: Avantgarde Gesellschaft für Kommunikation mbH, Production: CHIMNEY Deutschland GmbH, Producer: Philipp Lessmeister