Porsche Panamera

PORSCHE PANAMERA

» A perfect interplay of speed and elegance, of dynamics and relaxation, of power and precision. «

» Visual concept «

Right at the beginning of the event we focus in the intro on the "Thrilling contradictions" of the Porsche Panamera and offer the audience a thrilling interplay of unrestrained power and elegant lightness without ever showing the car. We transport the Panamera's rapid adaptability from a real sports car to a luxurious vehicle of the upper class into a clear, moving and visual language and experience what no one else in the world can experience with any other car.

» Graphics in physical space. «

» Storyline «

One moment we can still feel the speed and vibration of the vehicle on the racetrack and the next moment we move easily and elegantly through the urban canyons of a large city, only to experience the energy of the Panamera again shortly afterwards by means of air currents within a wind tunnel. It is not so much a battle of two maxims, but rather a perfect interplay of speed and elegance, of dynamics and relaxation, of power and precision. We symbolise all these spaces and scenarios with dynamic lines and surfaces, creating a unique environment. By forming several lines, a race track could be created with a view from above and in the next moment the same lines are transformed by rotation and scaling to a skyline which we view from below. With the help of the graphic reduction and the surprising and exciting transitions without any cut create a uniform appearance and strong, emotional moments.

» Credits «

Direction: Florian Stumpe, Visual Concept & Design: Florian Stumpe, Agency: Avantgarde
Gesellschaft für Kommunikation mbH, Production: CHIMNEY Deutschland GmbH, Producer: Philipp Lessmeister