ZDF Olympia
Feuer und Flamme


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CLIENT

ZDF Marketing – Commissioned by Animationsfabrik GmbH

RESPONSIBILITY

Art Direction, Design, Animatic

TASK

Visualisation of an On-Air-Design for the German television broadcaster ZDF. Several scenarios concerning the Winter Olympic Games had to be realized to form the basis for a simulation of an animation.

WORK

First I chose relevant settings out of a given storyboard (by ZDF). On that basis I generated style frames. During the designing it was important to me that the visualisation of fire was consistent since it had to work as a key visual in the On-Air-Design.
 
The flames had to appear realistic but non-threatening at the same time. To make the work remarkable I added graphic elements like particles and strokes, which made the fire even more vibrant and vigorous within the given design of ZDF. The surrounding had to fit the corporate design as well and therefore I mostly used light blue and white colours which contrasted well to the fire flames.

TECHNIC/PROGRAMMS

Photoshop, Illustrator, After Effects,
Cinema 4D

TYPEFACE

Swiss 721 BT Black Italic, Swiss 721 BT Italic