Sony/ATV
Happy Holidays


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CLIENT

Sony/ATV & EMI Music Publishing Germany,
Produced by Fragstein Berlin
 

RESPONSIBILITY

Concept development, Design, Animation
 

TASK

Development, design and production of an animated Christmas Card to be sent to employees and clients of Sony/ATV.
 

WORK

The idea behind my approach was „stencil cut animation“ in which each and every frame of a well developed storyboard is a paper cut-out. These cut-outs are linearly arranged. We managed to built a special hanging system to arrange 15 different frames one after another for every picture and transposing it for every photography by one position. Thereby we evolved an illusion of a film proceeding into the depth consisting of hundreds of analog single images.
 
Concerning the content the film shows several details with regard to the main topic of Sony/ATV, namely music. Concert audiences, guitar players or a flight of microphones were combined with typical Christmas elements and ornaments.
 

TECHNIC/PROGRAMMS

Laser Cut, Paper, Canon 5D, Photoshop, Illustrator, Dragon Stop Motion
 

TYPEFACE

The Sans Semi Bold, Geometric Slabserif 712 BT