Massive Music
Sonic Branding


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CLIENT

MassiveMusic Amsterdam –
Produced by PostPanic

RESPONSIBILITY

Concept development, Direction, Design, Animation

TASK

Development of an easily accessible imagery with voiceover in order to entertainingly illustrate to the customer the complex topic of „audio branding“.

WORK

As a first step I created a homogeneous visual style within which I could easily and excitingly present all components of the voice-over. Next I linked the necessary pieces of information with various humorous associations in order to capture the viewer‘s interest.
 
I enhanced the impact by avoiding cuts and by introducing surprising and interesting scene changes. Using a reduced palette (MassiveMusic Corporate Design) in combination with primarily two-dimensional animation and interesting transitions I succeeded in conceptualising and animating a graphical information film.

TECHNIC/PROGRAMMS

Photoshop, Illustrator, After Effects,
Cinema 4D

TYPEFACE

Neue Helvetica Regular, Neue Helvetica Bold