PostPanic – Produced by PostPanic
To develop t-shirt ideas and designs for the motion and design studio “Postpanic”.
Firstly I collated various ideas based on the customer’s request: “Please design a t-shirt that your mother would never wear”. After compiling several initial ideas, three were selected and finalized.
The t-shirt “so L.A.” was created together with Mischa Rozema. It was based on the letterpress technique and an abstract representation of all the typical L.A. clichés. Stereotypes covered included crime, cars, the beach and local well-known personalities such as OJ Simpson, Pamela Anderson, Arnold Schwarzenegger and of course Snoop Dogg.