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Qipu
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CLIENT

Qipu GmbH – Produced by Infected Postproduction GmbH for Nerger/RIM

RESPONSIBILITY

Concept development, Direction, Art Direction, Design

TASK

To design and animate a concept for the cash-back provider “Qipu” for TV and web advertising purposes.

WORK

Based on the briefing provided, I developed some ideas, taking into account the budget and timeframe available. After receiving some initial feedback from the customer, a 3D approach using with a static camera was selected. Using this concept I successfully pitched for the contract, despite competition from other film directors.
 
The basic idea was to continuously flip the stage by 180° to show multiple scenes all taking place at the same location – thereby communicating the key features of Qipu, such as the diverse range of products, low prices, and the simplicity of the concept – whilst also using laid-back and humorous imagery.
 
I was also responsible for selecting an appropriate sound design as well as a suitable voice actor.

TECHNIC/PROGRAMMS

Cinema 4D, Photoshop, Illustrator,
After Effects

TYPEFACE

Neo Sans Pro Bold