Porsche Panamera – Concept 01 – Styleframes (Type & Logo)

Porsche Panamera – Concept 01 – Styleframe (Stage Berlin)

Porsche Panamera – Concept 01 – Styleframe (Logo)

Porsche Panamera – Concept 01 – Styleframe (Type)

Porsche Panamera – Concept 01 – Styleframe „Panamera Hybrid“

Porsche Panamera – Concept 01 – Styleframe

Porsche Panamera – Concept 01 – Styleframes (Type & Logo)

Porsche Panamera – Concept 01 – Styleframe

Porsche Panamera – Concept 02 – Styleframe (Stage Berlin)

Porsche Panamera – Concept 02 – Styleframe

Porsche Panamera – Concept 02 – Styleframes

Porsche Panamera – Concept 02 – Styleframe (Stage Berlin)

Porsche Panamera – Concept 03 – Styleframe

Porsche Panamera – Concept 02 – Styleframe (Stage Berlin)

Porsche Panamera – Concept 03 – Styleframes
Porsche AG
Panamera


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CLIENT

Porsche AG –
Commissioned by Chimney Deutschland GmbH (Presentation Shanghai) and congaz visual media company GmbH (Presentation Berlin)

RESPONSIBILITY

Design and Concept Development, Director´s Interpretation

TASK

Design development for the presentation of the new Porsche Panamera. (Pitches)

WORK

Right at the start of the event, we are focusing on the “thrilling contradictions” of the Porsche Panamera in the intro and offer the viewer a gripping interplay of unbridled power and elegant ease without ever showing the car. We transport the fast conversion capability of the Panamera from a real sports car to a luxury vehicle of the upper class into a clear, moving and visual language and experience what you can not experience anywhere in the world with any other vehicle.
 
In a moment we can still feel the speed and vibration of the vehicle on the track and in the next moment we move lightly and elegantly through the houses of a big city, and shortly thereafter again the energy of the Porsche Panamera by means of air currents Within a wind tunnel. It is less a struggle of two maxims, but rather a perfect interplay of speed and elegance, of dynamism and relaxation, of strength and precision.
 
We symbolize all these spaces and scenarios by means of dynamic lines and surfaces, creating a very own environment. By forming several lines, a race track could be formed with a view from above and in the next moment the same lines are transformed by rotation and scaling to a skyline from below.
 
With the help of the graphic reduction and the surprising and exciting transitions without any cut create a uniform appearance and strong, emotional moments.
 

TECHNIC/PROGRAMMS

Cinema 4D, After Effects, Photoshop, Illustrator

TYPEFACE

ITC Franklin Gothic