Porsche Panamera – Concept 01 – Styleframes (Type & Logo)

Porsche Panamera – Concept 01 – Styleframe (Stage Berlin)

Porsche Panamera – Concept 01 – Styleframe (Logo)

Porsche Panamera – Concept 01 – Styleframe (Type)

Porsche Panamera – Concept 01 – Styleframe „Panamera Hybrid“

Porsche Panamera – Concept 01 – Styleframe

Porsche Panamera – Concept 01 – Styleframes (Type & Logo)

Porsche Panamera – Concept 01 – Styleframe

Porsche Panamera – Concept 02 – Styleframe (Stage Berlin)

Porsche Panamera – Concept 02 – Styleframe

Porsche Panamera – Concept 02 – Styleframes

Porsche Panamera – Concept 02 – Styleframe (Stage Berlin)

Porsche Panamera – Concept 03 – Styleframe

Porsche Panamera – Concept 02 – Styleframe (Stage Berlin)

Porsche Panamera – Concept 03 – Styleframes
Porsche AG
Panamera


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CLIENT

Porsche AG –
Commissioned by Chimney Deutschland GmbH (Presentation Shanghai) and congaz visual media company GmbH (Presentation Berlin)

RESPONSIBILITY

Design and Concept Development, Director´s Interpretation

TASK

Design development for the presentation of the new Porsche Panamera. (Pitches)

WORK

Right from the beginning of the event, the intro focuses entirely on the Porsche Panamera’s “thrilling contradictions” and, without the car even making an appearance, provides the audience with an enthralling duel between unbridled power and elegant ease. Using a concise, moving and visual language, we convey the Panamera’s ability to switch between being a real sports car and a high-end luxury vehicle, and experience that which cannot be experienced with any other motor vehicle worldwide.
 
In the blink of an eye, we feel the car’s speed and the vibrations on the racing track and then in the next blink of an eye we’re moving with ease and elegance between the towering giants of the city high-rises, only to find ourselves once again experiencing the energy of the Porsche shortly thereafter, through the air currents in a wind tunnel. It is not so much a battle between two maxims, but more the perfect interplay between speed and elegance, dynamism and relaxation, and power and precision.
 
All these spaces and scenarios are symbolised using dynamic lines and areas, thereby creating their very own environment. Using a formation of multiple lines, a racing track viewed from above is formed, and then in the next second the same lines transform, by twisting and rescaling themselves into a skyline viewed from below.
 
By means of graphic reduction and the surprising and exciting transitions without any cuts, a uniform image and deep emotional moments are created.
 

TECHNIC/PROGRAMMS

Cinema 4D, After Effects, Photoshop, Illustrator

TYPEFACE

ITC Franklin Gothic