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Master Card
Priceless Cities


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CLIENT

MasterCard International Incorporated

RESPONSIBILITY

Design Development, Art Direction, Design

TASK

To develop a visual design for an animated promotional film.

WORK

The first step was to set a general style. Using key nature, sport and recreational activity scenes, I then implemented the concept. To do this, I primarily used polygon reduction as a creative method and in addition applied a subtle painterly effect. This resulted in the significantly reduced design approach acquiring a naive character. This effect was emphasized even further through the use of paint splatters. The particles simultaneously act as link between the different shots.
 
The colour palette has been limited to shades of yellow, red and gray, in line with the company’s corporate design. In addition to the actual scenes, I also designed outlines for sponsoring and logo shots.

TECHNIC/PROGRAMMS

Photoshop, Cinema 4D

TYPEFACE

DIN Alternate