Audi AG
Mileage Marathon


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CLIENT

Audi AG Germany –
Produced by Neue Digitale/Razorfish

RESPONSIBILITY

Concept development, Design

TASK

Development of an information film documenting the „Audi Mileage Marathon – form A to B“ in a visually exciting way so that it can also be submitted to design contests.

WORK

I was asked primarily with developing the film‘s concept and look. The basic idea rested on the test drive itself which went through many European countries. I selected all participating countries and displayed them each as reaching to the earth‘s core. That way I could animate, transform and colour each country individually.
 
Dynamic lines symbolised the route taken by the vehicles which were supported by info-graphical elements. The colour composition was based on the contrast between black surroundings, the light texture of the countries and the red of the corporate design.
 
To emphasise the surroundings I added particles and used selective lighting.

TECHNIC/PROGRAMMS

Photoshop, Illustrator, After Effects,
Cinema 4D

TYPEFACE

Audi Type Extended Normal, Audi Type Extended Bold