Audi A1
The Next Big Thing


Share on FacebookTweet about this on TwitterGoogle+Share on LinkedInPin on Pinterest


 

CLIENT

Audi AG Germany –
Produced by Neue Digitale/Razorfish

RESPONSIBILITY

Concept development, Direction, Design, Animation, Edit

TASK

Development of an intro to a micro site for the launch of the new Audi A1. The predefined maxium length of the intro was 20 seconds. The concept had to be based solely on previously introduced key visuals and elements of existing micro sites.

WORK

I developed both a 3D- and a 2D-concept. Then I modelled 3D-scenes in Cinema 4D based on previously designed style frames and subsequently began animation. In order to create a visually gripping and high-quality environment I contrasted lights and shadows and used the selective A1-palette.
 
The core of the animation was the reverse dominoeffect. At the end of the film different versions of the A1 key visual illustrate the new Audi‘s claim: „The next big Audi“. After it‘s release the micro site won several design awards and was „Site of the Day“ on the FWA website.

TECHNIC/PROGRAMMS

Photoshop, Illustrator, After Effects,
Cinema 4D

TYPEFACE

Audi Type Extended Normal, Audi Type Extended Bold